The relationship between artists and technology has changed a lot in the past few decades. With the invention of twitter, facebook, tumblr, reddit, buzzfeed, and many more websites, television has changed greatly. The idea of directly connecting with the creators, writers, and actors of a show was unheard of before the advent of twitter and facebook. There are many different benefits and issues with social media and television. Overall, in my opinion, twitter can help a show grow, but at the same time, ruin it for the viewers.
Shows react with Twitter just like Twitter reacts to shows. On Jimmy Fallon and The Late Night Show for example, they utilize tweets in order to create content. The mean celebrity tweets segment is very popular and strictly uses twitter comments as content. Shows can also use it to determine which characters are the most popular, where they should take the story, and whether fans liked or disliked what happened in the most recent episode. Having Twitter and fan reactions allows shows to grow with direct access to their audience. When the shows interact with Twitter, they get boosted ratings and boosted interest. In certain ways, television, the audience, and Twitter all benefit.
There are a few notable flaws with live tweeting and other advents of the digital age. A huge a remarkably common issue is spoilers. Spoilers make it impossible for a person to use social media if they haven't had the time to enjoy their favorite shows. In one of the articles we read, a huge issue was that actors/shows/people would reveal plot points of the show, ruining it for others. Another issue with live tweeting is changing the artistic direction of the show. By commenting and critiquing, the audience has an indirect influence on the arc of the show.
Overall, the presence of the internet and the impact it has over other forms of media is both helpful and hurtful. A larger social media presence can grant a show more growth and power. It can open doors and create a strong fan base. On the other hand, the audience can be hurt by a large online presence in the form of spoilers and direction. Personally, I don't care for Twitter and Facebook, but I can see the appeal and value of it.